Leveraging the full potential of your SMRT System can be a game-changer when it comes to driving revenue and growth.
SMRT offers a range of powerful features designed to streamline operations, enhance customer loyalty, and boost growth. In this blog post, we’ll explore 4 ways you can harness the capabilities of SMRT to unlock new opportunities for increasing revenue…and take your business to the next level.
- Subscriptions
- Route optimization
- Autopay
- In-POS marketing
Whether you operate one location or many, understanding and utilizing these features can make a significant impact on your bottom line. Let’s dive in and discover how you can make the most of SMRT to drive growth and success.
Subscriptions
Wash & fold subscriptions are becoming more and more popular with customers who don’t want to think about (or hate doing) their laundry. When you offer free pick-up and drop-off along with seamless monthly laundry service, you are selling the ultimate in convenience.
There are three good reasons to start up a subscription service:
- It provides a guaranteed monthly flow of income.
- It boosts customer loyalty by providing regular touchpoints with your business.
- The value of a subscription is not tied to whether a customer maxes it out each month. Customers will see it as a valuable service even if they leave part of it unused.
Creating and operating monthly subscriptions in SMRT is easy, and customers can sign up through the customer portal or in store. Plus, SMRT’s automated billing takes the burden of payment off your shoulders.
Cick here to read a guide to setting up subscriptions. Or click here to watch SMRT’s webinar all about subscriptions, including marketing ideas.
Pro tip: If you use a marketing service, you’ll want a strategy for offering coupons and promotions alongside subscriptions. SMRT Marketing subscribers can reach out to our team of experts for help.
Route Optimization
Delivery service has never been as popular with customers as it is today. As your routes grow in size and success, you’ll want to keep an eye on your labor expenses and efficiency – two factors that can either squash or boost your profitability. There are two key features of SMRT’s software that ensure you’re in the best position to gain profits – and keep your delivery service growing.
- Turn on will-call opt-in SMS reminders. Rather than wait for will-call customers to come to you, use the opt-in SMS reminder to prompt them to schedule a pickup with a simple “yes” reply. Cleaners who use will-call reminders see an average 25% increase in pick-ups.
- Enable route optimization. An algorithm within SMRT generates an optimized driving manifest based on that day’s pick-ups and drop-offs. Route optimization provides step-by-step directions, displays traffic alerts, and adjusts the route if anyone requests a stop.
With route optimization enabled, driving time is reduced significantly, providing an opportunity to capture new business. Several SMRT clients have reported route growth simply from using their drivers’ extra time to drop doorhangers.
Imagine the growth possibilities!
Autopay
Autopay is a feature of SMRT that benefits everyone. It saves time and hassle for customers and CSRs and ensures your business receives payment for every order.
You can start by encouraging new customers to put a credit card on file when they sign up. Then slowly encourage your existing store customers to add a credit card to their account. Frame it as a benefit that they won’t have to pay manually each time. You can assure them that SMRT implements strict security protocols.
For customers on routes, there are two options:
- Switch statement customers to autopay
- Switch monthly/weekly autopay customers to daily autopay
Get to know SMRT’s autopay feature here.
In-POS Marketing (NEW)
Trigger-based marketing is one of the most powerful tools dry cleaners use to create revenue growth. Now, this power is available in SMRT through our new marketing module – the first of its kind for the dry cleaning industry.
SMRT Campaigns, a monthly trigger-based marketing subscription from SMRT Marketing, includes pre-made automated campaigns, a custom campaign builder, unlimited anytime broadcasts, and monthly calls with a Success Associate. It’s everything you need to ensure your marketing is customized to your business and giving you the best results.
And since it’s SMRT, your KPIs are front and center, showing you instant results, daily sending metrics, and ongoing customer interactions.
On average, revenue gains with SMRT Campaigns are 23%, and they go up from there. Whether you are a marketing pro or just getting started, SMRT Campaigns should be high on your list of revenue-generating strategies. SMRT Marketing subscriptions require no set-up fee and don’t require a contract.
Contact your sales representative or email sales@smrtsystems.com to learn more about SMRT Campaigns.
Conclusion
Embracing the capabilities of the SMRT System can fundamentally transform how you drive revenue and manage growth in your dry cleaning business. By harnessing the power of subscriptions, optimizing your delivery routes, utilizing autopay, and leveraging in-POS marketing, you can position your business for sustained success and increased profitability.
Adopting these strategies not only streamlines your operations but also unlocks new avenues for growth, allowing you to focus on delivering exceptional service while SMRT handles the details. As you explore and integrate these features, you’ll be better equipped to meet the evolving needs of your customers and stay ahead of the competition.
Let SMRT be your partner in driving growth and achieving success.
